Maurizio Canavari (male), PhD in in Appraisal and Land Economics (University of Padua, 1997), is associate professor at the Department of Agricultural and Food Sciences with 20 years of working experience in the agricultural economics and appraisal discipline. He authored more than 70 papers published in international peer-reviewed journals (ORCID: http://orcid.org/0000-0003-0573-7880). Current research interests include agri-food marketing and marketing research, with specific topics regarding the analysis of consumer behaviour, quality food specialties, organic food, e-commerce and the wine business. He has been Director in two editions of the Alma Mater Studiorum-University of Bologna International Summer School “Discrete Choice Models: theory and applications to environment, landscape, transportation, and marketing” (2008 and 2009) and he has been Director in seven editions of the University of Bologna International Summer School “Experimental Auctions: Theory and Applications in Food Marketing and Consumer Preferences Analysis” (started in 2011, the last one in 2018). He has a wide experience in coordinating and leading responsibilities in EU projects (H2020: SMARTCHAIN, ICT-AGRI: PAMCoBA, VAROS, ROBOFARM, FP7: ECROPOLIS, FP6: e-Trust, Asia-Link: BEAN-QUORUM) and participating in many other EU-funded projects. He has a wide network of collaborations with prominent colleagues all over the world and he invited and hosted many guest researchers, organizing visits, lectures, seminars, symposia, and conferences. He is a member of several scholarly and professional associations. He is also well embedded in the agri-food industry, being President of the Association of Agricultural Sciences Graduates of the Province of Bologna (2016 – present), member of the National Academy of Agriculture (2017 – present) and Counselor of the Institution of Chartered Agronomists and Foresters, Province of Bologna (2010 – present).